Daniel McDonald
Content Lead | Digital Producer
In 2012 I started a career in feature-film production working on projects for Warner Bros, Netflix and Lionsgate. My early experiences had me trained on Oscar-nominated projects including Mad Max: Fury Road and Deepwater Horizon across 2D and 3D disciplines. Having worked internationally for world-renowned studios including Double Negative and Cinesite, I gained deep exposure to large, structured, high-pressure production environments.
In 2020, after returning from the UK during COVID, I began helping small businesses with content and media production. What started as a short-term shift grew into a full-scale service. Over five years I completed more than sixty projects, and built a content toolkit for a commercial services organisation that supported $14 million in project wins.
My approach combines hands-on creative direction and production with marketing strategy—connecting content planning with execution, and leading teams to deliver commercially focused outcomes.
I thrive on projects where I guide creatives, align stakeholders, and help turn ideas into structured campaigns and long-term client partnerships. With a background in visual effects and a focus on systems, I bring clarity, adaptability, and follow-through to every stage of content production.